Strategic Ownership, On Your Terms

Your association's education portfolio has more strategic potential than you've had the tools to unlock. The Competitive Advantage Accelerator: Your Lead is a guided consulting methodology that walks you through building a complete Education Strategy Map at your own pace, using the same frameworks and decision tools InspirEd brings to consulting engagements. You don't just leave with a strategy. You leave with the methodology to evolve it, the business acumen to defend it, and the confidence to lead your education function as the revenue driver it's meant to be.
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Maura Davis, Vice President, Education Strategy & Member Initiatives, American Gastroenterological Association (AGA)

Tracy suggested this alternative: why not teach me how to do it for myself? From learner personas to revenue models, Tracy thinks about the entire business of education. For the first time I know where we're going strategically.

What You Will Build

This is not a course you watch and forget, this is my consulting methdology at your own pace. Each week you'll use my framework to create a component of your strategy. The work reveals dependences, blind spots, and opportunities in your learning portfolio that you can optimize immediately. By the end you have a strategic tooland a methodology with reusable templates, not notes from a workshop.

  • A baseline assessment of your current portfolio using InspirEd's proprietary benchmarking tool

  • A competitive market position analysis that identifies your strategic edge

  • A learner persona and transformation statement that anchors program design

  • Craft your strategic objectives and metrics

  • Strategic objectives with measurable metrics tied to revenue

  • A completed one-page Education Strategy Map for stakeholder communication and decision-making

  • BONUS: The full InspirEd methodology, repeatable across every program in your portfolio

  • BONUS: An implementation architecture with resistance mapping and a 30/60/90 day sprint plan

Is This Right For Me?

Not sure which version of the Accelerator is right for you? Start here.

  • Is Your Lead right for me?

    Your Lead is designed for association CEOs and education pros who are ready to lead their events and education function strategically and want the tools and methodology to do it themselves. It's the right fit if you're ready to move from reactive programming to strategic leadership, if you want a complete education strategy you built and can implement rather than one handed to you, or if you want a repeatable process you can apply across every program in your portfolio. Six months access at your pace.

  • What if I want more hands-on support?

    The consulting intensive version includes weekly strategy sessions with Tracy built into the work. It's a better fit if you're navigating significant organizational complexity or change, or if you prefer a thought partner alongside the work rather than guided independence. In the consulting intensive you choose whether you want 1:1 support or a team cohort experience.

  • How do I know which version is right for me?

    Both use the same methodology. Your Lead gives you independence. The consulting intensive gives you Tracy in the room. If you're unsure, reach out at [email protected] and we'll help you decide.

#Accelerated

What Clients Say About Their Accelerator Experience

Perfect Fit

Joanna Fetherolf, Managing Director, Conferences & Education, International Erosion Control Association (IECA)

After reading Tracy's book, Competitive Advantage, I knew this would be a perfect fit for me in my role in association education. The program challenged me to think about the growth of our education program strategically. I loved that it put me in the driver seat to create and take ownership of the education strategy. Having Tracy alongside during this work to brainstorm and provide coaching was invaluable over the past 6 weeks. I have renewed energy in the direction we are taking our education program. Thank you!

Game Changer!

Ragan Cohn, Executive Director of Oracle Applications and Technology Users Group (OATUG)

The opportunity to work with Tracy was game changing for us. She helped us get laser focused and led us through a thoughtful process that brought several strategic priorities into alignment in ways we hadn’t previously imagined. We’re now positioned to significantly elevate the value of our online learning program and with it the value of membership by better leveraging our human capital much more effectively against a new education roadmap. And the best part? We will be able to apply what we learned again and again. Priceless!

All of that in 6 weeks!

Ben Hicks, Ed.S. Associate Executive Director of Training and Development Michigan Association of Administrators of Special Education (MAASE)

For any organization looking to increase the performance of their educational programming, we would highly recommend working with Tracy. Through Accelerator, she provided our team with guidance that helped us broaden our perspective on our educational offerings. We have a better connection to our strategic plan, clearer metrics to help guide continuous improvement within our programs and an operational plan that will contribute to more accurate budgeting.

Transformational

Brit Kramer, CAE, Executive Director of the Washington Society of Association Executives (WSAE)

Working with Tracy King is resulting in a transformation of the Washington Society of Association Executives (WSAE) education program in a way that has exceeded my expectations.

Confidence to Move Our Association Forward

Michelle Lee, CPC, Executive Director of the Organization for Safety, Asepsis and Prevention (OSAP)

Tracy does not just give you a plan and have you fill out the template. She teaches you how to dig deep. She teaches you how to evaluate your current programs. She teaches you the steps you need to follow to create all future programs. Our weekly work gave us all the confidence to move our association forward.

Your Education Strategy, Built by You.

A guided consulting methodology. A strategy map you own. Tools you use for years.

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Instructor(s)

CEO, InspirEd Tracy King

Tracy King, CAE (they/them) is a workforce development consultant and CEO of InspirEd, a full-service instructional design and events management agency. Tracy is the author of the award-winning book Competitive Advantage: Create Continuing Education That Is Profitable, Sustainable and Impactful. They are a thought leader, master learning designer, neuroinclusion advocate and DELP Scholar. Their work has been featured on NBC, ABC, FOX, USA Today, Forbes, The Star Tribune and hundreds of nationally syndicated television, newspaper, and magazine outlets.